10 ways to audit your website

Technical SEO Audit → 10-Point Checklist to Improve Google Search [Infographic]

Credit to ToTheWeb.com

Above in text as requested for my blogs:

10 ways to audit your website

Improve your SEO

All the efforts you pour into research, writing and publishing content on your website can be sabotaged by technical SEO problems. Through years of experience and testing, ToTheWeb has identified 21 isuues in 10 categories you’ll want to audit to ensure your web pages are optimized to deliver superior search results

1 ENSURE YOUR PAGES CAN BE INDEXED – BE #1

Make sure your important pages aren’t being blocked from google by mistake.

Check your index status                                                     Check your robots.txt file 

Use the Index status report in                                                Test your robots.txt file by

Google search console to see                                                adding/robots.txt to the end of

the number of pages Google                                                  your domain to ensure pages

has crawled from your domain.                                              are not “disallowed”

You want the data to indicate

the page count is increasing

over time.

 

Review site and URL errors

Use the site errors and URL errors reports in Google search console to locate problems.

Search your website

Do a Google search for site:yourdomain.com to retrieve a list of indexed pages.

2, SECURE YOUR WEBSITE 

Google has claimed it now favors websites encrypted with HTTPS

Switch yo HTTPS

Secure your website with HTTPS using SSL. HTTPS provides encrypted communication with a web server

3, CHECK YOUR META DATA

When pages are crawled, sometimes a Nolndex meta tag is inserted, which will block Google.

Check source code

Check the source of a page for the code <meta name=”robots” content =”noindex”> to ensure no such code exists on pages you want indexed

Run screaming frog

Use screaming frog, a powerfull auditing tool, to test your website and review the current status of all meta data.

4, AUDIT LINK YOUR PROFILE

Search success depends in large part on earning links from trusted domains.

Conduct a complete blacklink audit

Use Google Search Console ahrefs and SEMrush to audit your backlinks and monitor your progress over time

5, OPTIMIZE SITE SPEED

Search engines favor faster sites and potential visitors are prone to bail on slow-loading websites. aim to optimise your website so pages load in 3 secs or less.

Use speed testing tools

Test your sites speed with pingdom, GT metrix and google mobile friendly.

6, DITCH DUPLICATE CONTENT

Duplicate content dilutes the authority of the primary URL and threatens your rankings

Use canonical link tags

Use the canonical tag to let Google know which is the primary URL. Search rankings are negatively affected  when duplicate, or similar content is published on multiple URl’s. Use the canonical tag to point to the primary URL for the pages containing duplicate or similar content

7, REMOVE LOW VALUE PAGES

Ensure each google-indexed page contains original, rich content-with relevant keywords.

De-Index low value pages

While you may benefit from campaign-specific ladning pages. if they are not robust pages, remove them from the index, redirect these pages to content-rich URL’s (using a 301 redirect).

8. CREATE USEFULL LINKS

Your search rankings will benefit from a well-planned internal link structure

Use descriptive anchor text

Make links that feature the same keywords as the page they link to.

9, OPTIMISE FOR MOBILE

Given Google’s modern ”mobile first” indexing approach, it’s critical to appear in mobile searches

Use responsive web design 

Update your website to feature responsive design that creates an optimum experience regardless of screen size

Use google testing tool

Google Search Console offers a mobility usability report you can use identify problematic pages. The Google Mobile Test tool scores them relative to mobile friendliness

10, MASTER THE BASICS

Use unique title tags

Write unique title tags including a keywords phrase to accurate;y describe the page’s topic. Understand title length has been expanded recently and search engine results may run as high as 75 characters. (Google counts titles in pixels – use this Free tool to calculate length).

Emphasise keywords 

Include the keywords you’ve selected in your headings. subheadings, body copy, and URL appropriately

Write meta descriptions

Indexed Pages should include meta descriptions featuring keywords to encourage readers to click-through. Avoid duplicating your page content in your media description.

 

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