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11 SOCIAL MEDIA ENGAGEMENT BOOSTING TACTICS

Credit to Branex

Above in text as requested for my blogs:

 

11 SOCIAL MEDIA ENGAGEMENT BOOSTING TACTICS THAT ACTUALLY WORK

People love to share content that is entertaining, interesting and trending.

Articles that provide viable solutions for user problems and drive valuable information get tons of shares and traffic.

To make your content viable enough, take into account what your target audience wants and when you are committed to spreading the message. This way your posts are much more likely to get engagement and go viral.

When it comes to social media engagement, it is critical for brands to think about their customers.

These days, users demand brand interactions. If your brand doesn’t respond on social media, it’s easy to lose customers.

Engaging loyal and conversing customers, who avidly stay active on social media, can have great payoffs.

MASTER YOUR TARGET AUDIENCE

You must first understand your target audience.

Your content is only effective if it is compelling enough to incite users into sharing it.

Build a marketing persona and understand what matters most to them. Create content that people are likely to share on their social media profiles.

WHAT MAKES CONSUMERS FOLLOW YOUR BRAND?

26% say it perfectly fits their interests

25% say the brand offers high-quality goods or service

21% say its fits their personality

12% would recommend it to their friends and family

17% say the brand is socially responsible

CUSTOMIZE YOUR POSTS FOR EACH SOCIAL MEDIA PLATFORM

Keep in mind that evry social media platform is different.

47% of marketers agree that Twitter is the best social media channel for customer engagement.

Choose a platform as your stronghold and build your realm.

The content you create should vary depending on the channel you choose.

Tailor your content according to your marketing personas to ensure maximum reach and engagement.

SURPRISE PEOPLE

People are more prone to sharing amazing and surprising content.

They love to share facts, statistics, latest trends and new research, especially if they challenge current insights.

CREATE CONTENT THAT HAS HIGH ENGAGEMENT

Social media channels are now using algorithms to rank content that is expected to engage more followers.

Marketing should focus on creating content that promises high engagement to increase their chances of attaining a greater reach.

WORK WITH SOCIAL MEDIA INFLUENCERS

95% of marketers believe that influencer marketing strategy is effective.

Social media influencers boast a greater ability to provide brands with an increased reach and can give your social media marketing campaign a boost.

PROVIDE A CLEAR CALL TO ACTION

More than 90% of visitors who read your headline also read your CTA copy.

Don’t let your social media engagement go to waste. It is indispensable that users who show an interest in your brand should be clear about what they are expected to do next.

Encourage your audience to take a specific action.

FIND THE BEST TIME TO POST

The best tome to post on social media is when the users you want to show your posts are active on the network.

This will help you get more engagement, traffic and a bigger horde of followers.

On average, anytime between 1-4p.m. gets the highest click through rates.

The best time to share on Facebook and get maximum engagement is 3p.m. on Wednesdays.

USE LIVE VIDEOS IN YOUR POSTS

Facebook users watch 8 billion videos on average per day.

4x as many customers would prefer to watch a video about a product than to read about it.

So, it’s better to use videos for higher engagement.

JOIN COMMUNITIES RELEVANT TO YOUR INDUSTRY

Join groups that are relevant to your industry on several social networks, including LinkedIn, Facebook, and Google+.

Whenever you see a relevant comment, be sure to respond, follow and share.

SHARE GREAT CONTENT

Great content is remembered. Therefore, come up with original, high-quality and memorable content to foster deeper engagement.

ASK FOR FEEDBACK

88% of Consumers read actual customer reviews to gauge the quality of a local business.

Gleaning feedbacks from customers is an amazing and easy way to create excitement and connect with your user base.

 

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