7 Reasons people don't trust your website

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7 Reasons people don’t trust your website

Users don’t engage with websites they don’t trust, which is why engendering confidence among your visitors is important. Yet there are plenty of ways websites sabotage themselves when it comes to garnering trust. Here are some of the most common mistakes websites make and how to fix them.

 

Signs of untrustworthy website

 

Every user has his or her own standards for what constitutes a “trustworthy” site. However, there are some things that most people agree cause them not to engage a website:

 

LITTLE INFORMATION ABOUT WHO IS BEHIND THE SITE

 

Websites with an absent or skimpy -ABOUT US” page feel impersonal, and thus, less trustworthy

 

No contact information makes users think the website is hiding something

Scam artists will sometimes create fake or misleading websites to get personal information

 

A study from Southampton University found that this is one of the most important reasons people choose one website over another

 

PRIVATE DOMAIN NAME REGISTRATION

 

Many websites have their domain name information hidden from public view this makes the website look suspicious.

 

Reputable businesses are open about who they are and how to get in touch.

 

POOR PRIVACY POLICY

 

Websites that do not clearly discuss what ahoy do with user information will drive away the security-conscious.

The National Fraud Information Center performed a survey and determined that:

25% of people didn’t purchase anything  online in the last year for fear their

information would be stolen.

 

SUBSTANDARD CONTENT

 

Unprofessional  website design

According to researchers at Stanford University, readers will often make a decision on a website’s trustworthiness based on visual appearance alone.

 

A website that looks like it was created in the 90s may not seem trustworthy.

 

Signs of poor design include:

 

Spinning, blinking or scrolling text

Low-quality images

Flashing letters

Tiny fonts

Unclear navigation

Garnish colours

 

Infrequently Updated Content

Issues like broken links and “Recent” articles written several years ago signal that a website:

  • Is unprofessional
  • Has been abandoned

 

Too many ads

Readers are unlikely to trust websites where ads:

  • Constantly pop up
  • Crowd out the text on the page

 

Long load times

Websites that load slowly feel less professional Users may think the people behind the website don’t know what they’re doing.

 

WAYS TO INCREASE TRUST

 

Humanize the site

Users don’t connect with websites, they connect with the people behind those websites

 

A humanized website should:

 

Have a robust “about us” section

  • Tell the story of your business or group in this section
  • Feature pictures and video of people, either other users or employees

 

Offer detailed contact information

Generally, you should have a “contact us” page

 

Also: provide the basic contact information at the bottom of each page:

Address, email, phone number.

 

Use dates, by-lines and author pages.

 

DON’T HIDE WHO OWNS YOUR DOMAIN

 

Registrars offer products like WhoisGuard which hide the website owner’s contact information

 

Use your business’ public contact information

 

BE CONSCIENTIOUS ABOUT VISITOR PRIVACY

OUR PRIVACY POLICY

 

Users care about their private information, so be transparent about what theirs will be used for

 

  • A good policy is to collect customer information only as it relates to your services

 

  • Sharing customer information with third parties may violate consumer trust in your business
  • Users care about what you do with their information

Most users just I like knowing that you have one

Don’t make it overly complicated. USE IT WISELY OR RISH LOSING THEIR TRUST.

 

PROVIDE GREAT CONTENT

Professional website design

 

A website that looks professional will go a long way to earning customers’ trust

In particular:

 

Keep yew website uncluttered

Make navigation easy.

40% of users don’t return to sites where they had a negative first experience

Break up pages of text with pictures and pull quotes to keep things engaging

User colours well by employing bright colours sparingly

Red or Orange for CTA (call to action buttons) Blue for links

 

Take the time to go through and proofread the copy on each page A website that’s full of typos and poor grammar will come off as spammy and untrustworthy.

 

SHORTAN LOAD TIME

 

Optimize images

  • Reduce sizes
  • Set up caching so static images are only downloaded once

 

Reduce page overhead like unnecessary JavaScript, CSS or plugins

 

Get a faster hosting package

 

WordPress users can install:

The “Google Analytics by Yoast” plugin to see what’s causing their pages to download slowly

 

Plugins like “WP Super Cache” create page caches so that the browsers don’t have to create the page every time they view it.

 

TAKE ADVANTAGE OF SOCIAL MEDIA

 

is data that shows a site has lots of Facebook fans, Twitter followers, and so on.

Facebook and Twitter are growing quickly as places for people to recommend businesses to others.

People tend to trust what the other people use, read or buy.

 

ASK FOR AND PUBLISH TESTIMONIALS

 

Videos or written testimonials from people who have used a service, purchased a product, or gotten valuable information from a website increase the trustworthiness of a site in the eyes of other people.

Be sure to include the person name and photo with their review to show that it’s legitimate.

 

Use customer reviews:

85%of customers read online reviews 5 co of local businesses

73%said that reading positive customer reviews made them trust companies more.

67% read 6 reviews or fewer.

79% of people trust online reviews as much as personal recommendations.

51% of Americans trust user generated content (UGC) more than anything else on a website.

 

 

Whether you are running a large business or a personal blog, trust is a critical factor in your success. As Warren Buffett said, “It takes 20 year to build a reputation and five minutes to ruin it.” Developing trust and keeping it is worth the time and effort you put into it.

 

Check out some of our similar articles including “The big problem with small business sites” and “8 reasons to be a mobile first website

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