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GUIDE ON CHOOSING THE RIGHT COLOUR SCHEME FOR YOUR LOGO

What Color Should Your Logo Design Be: 3 Questions To Ask!
Courtesy of: Designmantic.com

Above in text as requested for my blogs:

What colour should your logo be?

The colour implementation can bring manifold layers of mean, from primeval responses based on millions of years of developed instinct to the multifaceted connotations we make based on well-read assumptions. Brands can use these reactions to underline and accent their branding messages.

Here are three questions to ask when choosing a colour theme for your logo.

What different colours mean?

Understanding the psychology of colours is important to designing an effective logo.

RED – PASSION ENERGY DANGER WARMTH

ORANGE – INNOVATION MODERN YOUTH APPROACHABILITY

YELLOW – SUNNY FRIENDLY APPETISING WARM

GREEN – NATURAL ETHICAL GROWTH FRESHNESS

BLUE – PROFESSIONALISM INTEGRITY CALM SUCCESS

PURPLE – WISDOM DIGNITY WEALTH LUXURY

BLACK – SOPHISTICATED VILLAINY DEATH BOLT

WHITE – PURITY CLEANLINESS SIMPLICITY NAIVETE

BROWN – MASCULINE RURAL PRACTICAL OUTDOOR

PINK – FUN FLIRTY FEMINIST CUTE

 

Weather to use single or multiple colours?

Single colour maximises impact.

Multiple-colour scheme implies diversity.

Where are your clients based?

Local – If your clients are local, choose colours that resonate well with the geographic and cultural feel of a region.

Global – If you are targeting a global audience, consider cultural differences in the ways colours are interpreted. Such as red is considered lucky in China while white is the colour of death and mourning in India.

Bonus tip: Consider colour blindness

1 in 12 suffer from colour blindness. There’s a strong chance that your logo will end up be reproduced in monochrome. Therefore, ensure that your colour choice underlines and boosts the logo design – but doesn’t delineate it.

Credit to Designmantic as linked above

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