Small Business Tutorial to Facebook Advertising

Credit to Headway Capital

Above in text as requested for my blogs:


Small Business GUIDE TO FACEBOOK Advertising

Facebook’s enormity stretches 1.59 billion monthly active users, but advertising on the site can seem daunting. Our guide gives you the ins and outs so you can market your business like a pro.


The benefits of advertising on the site are clear:

95% of social media marketers stated Facebook gave the best return of investment out of all other social media platforms.

You can target audience by location, gender, interests and much more.

Facebook ads cost less than other online marketing channels, with a min spend of $1 per day.

Its cost effectiveness coupled with its customer targeting makes it an excellent resource.

So let’s get you set up…


Step1 Selecting your marketing objective

From your home page select, “Create Ads” from the dropdown menu in the top right hand corner.

Enter your “Campaign Name” and select your “marketing objective.”

Your marketing objective is what you want people to do when they see your ads. There are three types:

AWARENESS Generates interest in your product or service.

CONSIDERATION Gets people thinking about your business and look for more info.

CONVERSIONS Encourage people interested in your business to purchase your product or service.

You can hover over each option for more information, by clicking on the little “i” that appears to the right.

Once you’ve made your selection, you can create your ad account by selecting your account country, the currency you operate in and your time zone.

Step 2 Defining your audience

Finding the right audience is critical for a successful campaign.

It’s beneficial to be as specific as possible, aiming for an audience between 50,000 – 100,000 people when targeting the US.

Avoid using generic interest such as nature and food. It’s better to choose brands, books, sites and even other Facebook pages when they are available.


You can select entire countries, state/region, city, zip code, addresses or congressional district.

You can condense more by age, gender and languages.

To go even further, target your audience based on demographics, interests, behaviors and more under “Detailed Targeting”.

Finally, use “Connections” to reach people who have a specific kind of connection to your page, app or event.

Once you’ve made your selections, press Save Audience and you’ll be prompted to give your audience a name.

Step 3 Setting up your budget and schedule

You need to define how much you’ll spend either daily or over a lifetime.

Work out the average you’ll spend every day. Some days you’ll spend more, other days less. Keep it simple with an average daily budget.


Work out the maximum you plan to spend in total on the advert set. Facebook will automatically spread the amount you spend across the live period.

Step 4 Designing your advert

Choose the format you want from the options below, depending if you have multiple images or videos you’d like to use.

When choosing an image, the recommended size is 1200 x 628 pixels. You can either upload your own, or add one from the free stock images that Facebook offers.

There are five essential parts to your ad.

  1. Image. They will have a big impact on how people respond to your ad.
  2. Headline. Your headline should grab people’s attention and tell them what the ad is about. Keep it to 25 characters.
  3. Text. Tell a bit more about your URL and what you’re promoting. Keep it to 90 characters.
  4. Call to Action. Include a call to action button to tell people what you’d like them to do.
  5. News Feed link description. Tell customers where they’re clicking to.

You’ll be prompted to enter the information on the page. You can preview how the ad will look on a desktop, mobile, feature phone and Instagram feed.

Don’t forget to add your website URL.

At the bottom of the page you’ll be prompted to “Place Order”.

Click on the button and enter your payment details.

Step 5 Understanding Facebook Ad Reports

Once your advert is up you can analyze its performance. You can find this under Facebook Ad Reports.

There is a wealth of data you can filter through to find out what’s important for you to measure.

Columns Shows things such as performance, engagement and clicks.

Breakdown Shows results by age, location, video view type or day, etc.

Once you know the basics, Facebook Ads aren’t that scary. Give it a try and see the benefits for your business.



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