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SMALL BUSINESS TUTORIAL TO INSTAGRAM STORIES

Credit to Headway Capital

Above in text as requested for my blogs:

 

A SMALL BUSINESS GUIDE TO INSTAGRAM STORIES

Instagram Stories is a collection of 15-second photos or videos that stay viewable for just 24 hours. it gives you an oppertunity to informally promote your business and brand identity, but using it to connect without being too pushy is key.

WHY USE INSTAGRAM STORIES FOR BUSINESS?

Instagram Stories is a powerful way for small businesses to engage with their existing followers and new leads.

250 million – the number of active daily users of Stories

33% of the most popular stories are from businesses

28 minutes –  the amount of time Stories increased Instagram use by

20% of stories posted by businesses result in a direct message.

It goes without saying: Instagram Stories is popular. And by applying the right toold and techniques, you can turn it into an effecting marketing channel for your business.

MASTERING INSTAGRAM STORIES FOR YOUR SMALL BUSINESS

Follow these tips to create stories that connect with your audience.

POSTING AN INSTAGRAM STORY

1. To start your story, tap the camera icon at the top left of your screen.

2. Tap the circle at the bottom of the screen to take a photo for your story, or hold to take a video.

3. Add media from your library by sliding up on the screen to open the photo picker. Remember: the media must have been taken in the past 24 hours.

4. Swipe right or left to change filters on your story. Add stickers or text by using the icons at the top right.

Your Instagram Story is now ready to be published!

MAKING THE MOST OF YOUR STORIES

1. Plan a cohesive story ahead of time

You can add photos or videos up to 24 hours old. Make a plan detailing what you need to create in order to tell the story you want.

2. Choose the best time to post

User engagement levels are highest on Mondays and Thursdays from 7-9pm. Avoid posting between 3-4pm.

3. Make an impact in the first 4 seconds

Viewers start to drop off after 4 seconds, so get your pitch in early or provide a hook that keeps them watching to the end.

4. Shoot your Story vertically

94% of smartphone users hold their device vertically. Make sure your Story material is vertical and easy to view.

UNDERSTANDING INSTAGRAM STORY FEATURES

5. Use geotagging to specify your audience

Posts with a geotagged location hashtag get 79% more engagement. You’ll also benefit from improved visibility through inclusion in that area’s Story ring.

6. Add a link to follow through with followers

15-25% of Story viewers swipe up to follow a link and engage directly with a brand’s website. Create a simple arrow to nudge your viewers to do the same.

7. Include focused hashtags

Posts with a hashtag have over 12% more engagement than those without. Using a relevant hashtag will also see your post included in its Story ring.

8. Turn on long video into multiple stories

Apps like CutStory separate your video into pieces and post them as a series of 10-second Instagram Stories, allowing the whole video to flow naturally.

USING INSTAGRAM STORIES FOR MARKETING

9. Use Calls to Action

120 million users have engaged with businesses after seeing an Instagram ad. Add a CTA button or finish your story with a solid screen CTA to encourage engagement.

10. Host a Takeover

Businesses have boosted engagement by nearly 20% when hosting an employee, influencer or expert “takeover” of their Instagram Stories for a few days.

11. Go behind the scenes

83% of consumers enjoy their brand being friendly on social media. Use Stories informal nature to build a rapport and show your followers what goes into planning an event or launching a product.

12. Give your Stories viewers unique offers

Run competitions and give discounts on Instagram Stories to cultivate brand loyalty that rewards people who check out your content.

WHAT YOU NEED TO KNOW ABOUT INSTAGRAM STORIES POLLS

13. Adding the “POLL” sticker

After you’ve created your story, the “poll” sticker allows you to ask your followers a question and customize the possible answers.

14. Crowdsource opinions from your customers

Polls allow the audience to get involved with your business. Gather their opinions on products or decisions.

15. Keep your question and design simple

There is a 27 character limit, so keep the question short and the design simple to avoid distracting your audience away from the poll itself.

 

If you would like to use the text or Infographic feel free to as long as you place a link back to this page to give credit.

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