THE ANATOMY OF A (PERFECT) LANDING PAGE

Credit to LEAD FOREST

Above in text as requested for my blogs:

THE ANATOMY OF A (PERFECT) LANDING PAGE

1,THINK OF A CLICK-WORTHY HEADLINE 

A headline is the first thing that catches a users attention and if it fails to make an impact it could lead to a higher bounce rate. Therefore, when creating a click-worthy headline make sure that it is short & simple, comprise a benefit and include words that build up curiosity

2, CREATE BENEFITS FOCUSED CONTENT

when creating a copy for your landing page you need to focus on the benefits rather than the features. Your landing page copy needs to be persuasive if you want to keep your audience engaged and thus, ensure that the landing page copy brief with the benefits clearly stated and to improve readability, make use of bullets.

3, PICK AN ACTIONABLE CALL-TO-ACTION (CTA)  

A call-to-action button draws the audience attention towards the next step that you want them to take. When it come to creating an effective CTA make sure that you use large fonts & bright colours that catches users attention instantly. Place it above-the-fold and add a brief yet and actionable text like ‘Try it for free’

4, CHOOSE THE RIGHT COLOUR SCHEME

While contrasting colour scheme seems to work best, it is important that you test varied colours before settling on any one. The thumb rule is to add no more than 2 colours and you may want to play by this rule if you want to create a visually striking landing page design.

5, INCLUDE IMAGES AND OTHER MUTLIMEDIA

Content with images gets 94% more total views than those without. Further, personalised images work better than stock photos when it comes to enhancing user user engagement. Thus, make use real high-quality photos of your products or service or your staff/team if you want boost conversion.

6, DISPLAY SOCIAL PROOF AND OTHERS TRUST SYMBOLS

Social proof and trust symbols help enhance the credibility of your landing page. By displaying social engagement numbers like subscribers and followers you are able to win the trust of your audience similarly. Trust symbols like MacAfee secure and SSL assure your audience that your landing page is safe & secure

7, INCORPORATE CREDIBLE TESTIMONIALS 

Testimonials are another social proof. By incorporating authentic testimonials on your landing page you are able to display the experiences of your existing clients/customers who have used your product  or service and found them useful. And this, in turn, helps increase user trust and boost brand’s credibility.

8, KEEP NAVIGATIONAL LINKS TO THE MINIMUM

Providing your audience with too many choices diverts their attention from the goal that you want them to accomplish leading to a higher bounce rate. Therefore, when designing a landing page do away with unnecessary links in order to improve user experience and to increase the conversion rate.

9, ENSURE THAT YOUR FORMS FIELDS ARE SHORT

When it come to the anatomy of a great landing page, an optimised lead capture from is the most vital part that’ll ensure that you get your money’s worth. A perfect lead generation form is proportionate to what you are offering, is short and simple with relevant fields and is goal-oriented which will help you garner more qualified leads.

 

10, PLACE YOUR LEAD GENERATION FORM ABOVE THE FOLD

The placement of your lead generation form plays a crucial role in the fact anything that is placed above-the-fold gets the most number of eyeballs Thus, for greater conversion, you need to adhere to this principle when designing a landing page.

11, MAKE USE OF A/B TESTING

There is no one-size-fits-all when it comes to landing page design best practices that work for one business may not work for another. Hence, running a test on different versions of your landing page is important in order to create that perfect, well-optimised and high converting landing page for your business website

 

 

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