The Influence Of Instagram

Credit to Xcart

Above in text as requested for my blogs:

 

THE INFLUENCE OF INSTAGRAM

What It Costs To Reach A Massive Audience

INSTAGRAM’S BUYING POWER IS SKYROCKETING

Global Active Monthly Users

Only Facebook (2B) and YouTube (1.5B) have more active monthly users… But Instagram is growing much faster

The Growth of Instagram is Unmatched

Instagram Users are Ready to Buy

72% of Instagram users report making purchase decisions based on something they saw on the site

Which Platform Has Most Influence On Shopping Habits?

Instagram 51%

Snapchat 1%

Twitter 3%

Pinterest 22%

Facebook 23%

THE RACE TO IDENTIFYING INFLUENCERS  IS GOING TO INTENSIFY

Instagram Influencer Advertising Spend

$1.1b 2017

$1.6b 2018

$2.3b 2019

TOP BRANDS

70% of top brands are already using influencer marketing

Luxury 91%

Activewear 84%

Beauty 83%

Hospitality 82%

Retail 82%

Auto 76%

Consumer Electronics 61%

Food and Beverages 45%

Personal Care 38%

Home Care 16%

71% of marketers want to learn about Instagram

YOU DON’T NEED A CELEBRITY TO INFLUENCE BUYING BEHAVIOR

Advocates Drive The Most Engagement

FOLLOWERS | ENGAGEMENT

0 – 5K | 8.0% Advocate

5K – 25K | 4.0% Micro

25K – 100K | 2.4% Small

100K – 250K | 1.8% Medium

250K – 1M | 1.8% Large

1M – 7M | 1.6% Mega

7M+ | 1.6% Celebrity

Advocates Are The Biggest Untapped Opportunity

26% Advocate

23% Micro

2% Celebrity

6% Mega

12% Medium

21% Small

10% Large

THE AVERAGE COST OF A SPONSORED POST IS $300

Average Sponsored Post Rates by Follower Count

Followers

0-5K $130

5-25K $133

25-100K $217

100-250K $595

250K-1M $687

1M+ $1,405

Cost per Post by Instagram Influencers

Top 5 Celebrity

Selena Gomez 128M followers $550,000 per post

@selenagomez

Kim Kardashian 104M followers $500,000 per post

@kimkardashian

Cristiano Ronaldo 114M followers $400,000 per post

@cristiano

Kylie Jenner 98.9M followers $400,000 per post

@kyliejenner

Kendall Jenner 84.2M followers $370,000 per post

@kendalljenner

Top 5 Non-Celebrity

Huda Kattan 22.2M followers $18,000 per post

@hudabeauty

Cameron Dallas 20.5M followers $17,000 per post

@camerondallas

Jen Selter 11.5M followers $15,000 per post

@jenselter

Zoella 11.2M followers $14,000 per post

@zoella

Nash Grier 10.2M followers $13,000 per post

@nashgrier

 

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