The pros and cons of paid search platforms

pros and cons of paid search platforms

Credit to Click Consult

Above in text as requested for my blogs:

The pros and cons of paid search platforms

Pros: Easy to use – quick set up and user friendly interface. Great and immediate reach – you can appear on the first page of largest search engine. Numerous options – with search display, re-targeting and others all on one platform. No minimum budget – available to businesses of all sizes. Full and immediate control – want to make a change, pull an ad or run a test straight away? You can.

Cons: Payment per click – if you’re receiving a lot of irrelevant clicks, it can quickly become expensive. Hard to master – while it’s easy to begin, it takes work to ensure your keywords are relevant and ads are competitive in bid and quality. Data restrictions – some of the keywords data is now limited to those users with higher budgets.

Pros: The worlds largest social platform – Facebook gives you a potentially huge reach due to its active user numbers. Targeting – as well as having a lot of active users, Facebook also had a lot of data on them and allows for extensive targeting. Inexpensive – with ad campaigns happily running for as little as a dollar a day there’s a Facebook budget for businesses large and small. Native split testing – A/B testing permits tailored testing through Facebook’s own power editor. Comprehensive data – Facebook’s native analytics platform for ads is as thorough as any other allowing for data-driven optimisation.

Cons: Clutter – due to the nature of the news-feed, drawing the consumer’s eye can be difficult. Low CTR – the click through rate on Facebook is much lower than on AdWords, as are conversions. In Flux – Facebook is going through changes it remains to be seen how various privacy, news and other crack downs will affect advertising.













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