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Why Claim Your ``Google My Business`` Profile

Google My Business For Retail #InfographicCredit to Visualistan

Above in text as requested for my blogs:

 

Google for my business RETAIL

Google’s business tool known as “Google My Business” represents a huge opportunity for businesses sch as retail to really stand out. What do you need to know to perfect your listing?

Why claim your “Google My Business” (GMB) Profile?

You can add your own pictures to showcase your business & location.

Provide information that customers require like opening hours, amenities etc.

Craft a message for the person looking at your Google My Business profile.

Don’t forget to Verify Your Business!

Verification typically takes less than a week, in which Google will send you a verification code postcard that, once you receive, you verify with the enclosed code and your business will officially be live.

5 Ways to Optimize Your GMB Listing

Name, Address, Phone number

It sounds obvious but it’s important to check that you have all these details input and correctly updated. Review on a regular basis.

Categories & Attributes

Choose your primary category but also include other relevant categories to enhance your chances of appearing in the results. Add all relevant attributes.

Add Images

Don’t leave the image section blank!

Add Your Opening Hours

Update your opening hours and be sure to revisit them if you change things otherwise you will annoy your customers if they show up and you’re closed!

Strive to Get Reviews

Get into the habit of asking customers for a Google review as this will help you appear higher up in the results.

Dealing with Negative Google Reviews

Take action as soon as you’re aware of the review

Admit mistakes if they have been made

Highlight your strengths

Address any inaccuracies in the negative review

Write like a human, not a business entity

Be willing to make amends if there is a good reason

After responding to a negative review, try to take it offline to find a resolution

Top Tip!

Download the Google My Business app to get notifications, add photos and respond to customer’s queries while on-the-go!

Consider Posting Regular Updates to your Page Including:

Photos

Sale announcements

New staff announcements

Questions from customers/clients

Industry news

An event in your town (eg around Christmas)

Expert Advice On GMB

Kevin Gibbons | MD at Digital Marketing agency Blueglass, and a contributor to Search Engine World.

“The increased visibility that Google has placed around Google Local listing results on mobile has meant that Google My Business is essential for local SEO.”

Max Holloway | Senior Search Manager at Pi Datametrics.

“When it comes to choosing your categories be specific. You have a much better chance to rank for “Fresh grocery store” or “Organic butchers” than for generic terms like “Shop” or “Groceries”. You should also add photos of the business, or its customers and the people who work there.”

Raj Nijjer | VP Community at Yext.

“Getting positive reviews is critical these days so it’s a must that business owners work with their best clients to get positive reviews that mention their products and service.

 

If you would like to use the text or Infographic feel free to as long as you place a link back to this page to give credit.

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