Using Facebook Shops allows businesses to list their products on their Facebook Page, Instagram Stories, or profile.
In the future, Facebook Shops will create a platform for businesses to sell their products to customers via WhatsApp chat features and Instagram Direct, and tag products during live streams.
With the COVID-19 pandemic, several small businesses are struggling. And while some stores are closing down, more are looking for ways to bring their businesses online.
Facebook CEO, Mark Zuckerberg, on Tuesday announced Facebook Shops – a free platform created to make shopping seamless and help e-commerce stores scale their business. Moreover, it’s believed that it will reduce the pressure small businesses are facing during this time.
Small businesses take the larger percentage of the more than 8 million advertisers community on the company’s apps.
And Long-term, Shops, and other e-commerce products could help Facebook drive more ad sales, Zuckerberg said.
“Our business model here is ads, so rather than charge businesses for Shops, we know that if Shops are valuable for businesses they’re going to in general want to bid more for ads,” Zuckerberg said. “We’ll eventually make money that way.”
“Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.”
Facebook already lets business owners list products on the platform, Facebook Shops, on the other hand, will let them upload their catalogs so they can be accessible to users across other Facebook-linked apps.
And while it is true that Facebook Shops will make it easy for businesses to list their items on Facebook and Instagram, in most cases, consumers will be redirected to a company’s website to complete the purchase.
Introducing Facebook Shops
According to Zuckerberg, Facebook Shops will help small businesses build an online store that lets them sell their items directly across Facebook ‘s family apps, including Facebook and Instagram.
Also, Facebook noted that it’s working with partners like Shopify, WooCommerce, BigCommerce, Cafe24, and ChannelAdvisor to aide this process.
Only businesses eligible – those who are participating in Facebook’s Checkout – will be provided a link to a new ‘Shop Builder’ platform. With this Facebook tool, business owners can create “shop” and upload their products and items, or connect with their existing e-Commerce provider.
“Small businesses need a way to find new buyers,” said Shopify CEO Tobias Lutke on the live stream with Zuckerberg. “This is going to be an incredibly powerful new reality for everyone in the retail space to have these powerful tools natively on the Facebook platform.”
Facebook Shops will start to roll out on Tuesday and become more widely available over the coming months, the company said.
“We hope these tools can relieve some of the pressure small businesses are facing right now and help businesses of all sizes prepare for the future,” said the statement.
“Starting today, we will begin a phased rollout of shops to all businesses globally on Facebook and Instagram Shopping. We will start with eligible businesses that use Instagram Profile Shops and will expand access over the next few months. Eligible businesses will receive an email when their shop is ready to start customizing.”
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