SEO stands for search engine optimisation.
*Search engine optimisation
SEO is google ratings?
SEO stands for search engine optimisation it is the name given to attempt to improve search engine rankings on google, bing or other search engines.
We are very experienced in this field. Lets get something straight from the off some SEO is much much easier than others. For example in a non competitive market your more likely to appear top or close to it on the search results. We have many websites that appear number 1 on the search engines, we also have some websites that require continuous help on SEO. Talk to us and we can give you an idea of how much effort it will take to get you to number 1.
*GOOGLE & OTHERS
Get your website to appear
The very first step is to get your website to appear on Google and other search engines. Having great content helps others to link your website. Google looks at these links and sees that your are a good source for information. Your website and business should appear on local directories lots of them. Talk to us about how we can get you on all of these trusted places so you gain more business.
*GOOGLE RANKINGS
How does it work?
The websites that Google ranks on the 1st page of of its search results for any given search term are the ones that they consider to be the most relevant and useful to the user. The way google determines this is by using a complex algorithm (mathematical process) which takes into account 200+ factors. We know these algorithms and regular get websites on the front page.
*LIVE USERS CONTENT
Why is social media important?
Social media if linked correctly shows that actual people view and trust your content. Google sees this as a massive plus. Every like you have on Facebook every tweet that gets retweeted Google is watching and tracking and noticing where your links are coming from especially if you use analytics and webmaster tools.
*KEYWORDS
Whats is keyword optimisation?
Keywords are key words and phrases that users use in search engines such as Google to find relevant content. A website that has the right keywords and is well optimised communicates with the end user through the search engine. Keywords are fundamental to good SEO.
In other words, you need to know how people are looking for your business, service, products or information that you offer, in order to make it easier for them to find you. The alternative is that they end on one of your competitors pages. Keywords are fundamental to helping you rank higher than your competitors.
*SITE SPEED & SCORE
Why are these important?
Amongst other things that is within Google or other search engines algorithms is page speed and Page score. Page speed is the time taken to load your page. There are various ways this can be improved. The other is page score which can be a whole host of things that we include when you become one of our clients.
You can check your current scores here Google insights
*FAQ
Some of the questions you should ask.
What is SEO?
`SEO is the optimisation of your website or webpage to help you gain rankings on a search engine such as Google.
What are keywords?
Keywords are words or phrases used to find what content you would like on a search engine.
How complex is SEO?
SEO can be time consuming in a competitive industry or really easy in another industry. The complexity can be both simple and difficult depending on your goals.
Does site speed effect rankings?
Yes in short it can effect your ranking and also an SSL certificate can.
Do you need an SEO strategy?
We would say if you take you business seriously yes. Having an SEO strategy can get you to the top in your industry or keep you there if you already at the top.
How do I conduct keyword research?
There are many online tools now a day that help you find the right keywords for your business. Also think like your customers would. What would you type into google to find what you wanted.
Does blogging help SEO?
Absolutely the more content you have on your website the better. If google sees that you are a good source of information then it will promote you higher.
