Google Announces Web Vitals

Google Announces Web Vitals Early May 2020, Google announced an upcoming change to search rankings –  Web Vitals as a ranking signal. These are a set of initiatives equipped to offer web developers and site owners with metrics to help them improve their sites with the consumer experience in thoughts. Within those new metrics, there…

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What Is Keyword Cannibalization?

What Is Keyword Cannibalization? There’s this common saying “the more pages you have targeting a specific keyword, the better your chance of ranking.” That’s incorrect! If you optimize several pages for the same keyword, you can expect the opposite result – poor ranking. The reason is simple: you’re competing with yourself. And that’s referred to…

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