At a point, everyone asks this question – especially newbies and small business owners. So, what’s the problem? Let’s face it together.
Sometimes, ranking your website on Google without incurring penalties can be a difficult task – often impossible to many. Perhaps, you’ve done all the hard work there’s – hosting, using a reliable CMS, top-quality content, a nice theme, and more – yet, no results. Don’t freak out!
Here are five possible reasons your site is struggling to reach the #1 page on Google:
5 Reasons Google is not Ranking Your Website
Your Website is Still Fresh – Give It Enough Time
Among other possible reasons, this seems to be the most accurate – especially if your website is new.
According to Google Webmaster, patience is an essential key in the SEO game.
From keyword strategy (research), implementing, and crafting quality content, everything takes time. However, here are tips for getting your website index quickly:
Publish a minimum of 3 top-quality blogposts before trying to index your site with Google
Update your blog/site regularly to keep it relevant and ranking
Build quality backlinks (we will discuss this in our #2 tip)
You can check if Google crawls your site by running a search for site:yourwebsite.com. If you could see results from your pages, then good luck. If otherwise, Google does not recognize your site yet.
While it is true that a fresh blog needs time to get noticed, quality content and backlinks can speed up the process. This duo must continue even when your site begins to rank in Google SERPs.
Poorly Optimized Website
You’ve got a well-designed and modern website, cheers! Everything looks perfect to your eyes that you have to check it every day in admiration. But does Google consider it fit for rankling?
Poorly optimized websites are one of the top reasons they struggle to rank well on Google.
Most times, site owners (even users) are satisfied by the physical things they see on a website such as design and themes. Google, on the other hand, looks deeper than that. Google cares about how you optimize your website more than you may think of.
Is your website responsive? How about the metadata, such as meta title and meta tags – are they unique as your design? Do you have duplicate contents or even enough word count to get crawled? Do your pages load faster?
All of these questions play a crucial role in optimizing and ranking your website.
Your Competition Puts in More Efforts than You
Everyone, including your competitors, knows the secrets to search engine optimization and daily seeks to improve. SEO is a crucial part of online marketing, that even your competition practice back-to-back.
So, if you start to think you’ve done your best or don’t need SEO, then you should remember that you will soon get kicked out of your game.
Remember, there are millions of businesses like you offering similar services and everyone desires to be on top of Google’s list. Some even offer better services than yours and are putting better efforts to rank. Haha…that’s crazy!
Honestly, it’s even fun knowing there is a competition and you have to upgrade your strategies.
SEO is you against the world – not you against Google.
No Quality Backlinks to Your Website
Backlinks! The ranking of your website depends solely on the number of quality links to your site.
Well, I’m not saying you should go ahead and get spammy links. NO! Ensure to stay off low-quality and spammy links, so you don’t jeopardize your SEO game.
A simple trick is to surf for websites in the same niche as you but with high domain authority (DA). You may get a minimum of 5 and link them to the content of your pages. With this, your site is tested based on how reliable and trustworthy these sites are. And by default, the pages on your site ranks higher accordingly.
Well, getting top authority websites is not an easy task too. However, you can trust online tools like ahref, Moz, and Majestic to feed you your competitor’s backlinks.
Targeting Long-Tail Keywords Helps too
Targeting keywords your competition focuses on doesn’t help. In the real sense, it becomes more difficult to rank for the same keywords unless you’ve got a better reputation.
Searching for “interior design” brings additional words like pictures, schools in the UK, quotes. The phrase “interior design” will likely rank for too many competitions. Targeting long-tail like “interior design quotes” and other predictions ranks easy on Google as the competition will be low.
Targeting long-tail keywords can also open you up to more sales. Research shows that a user is likely to purchase a service with a long-tail keyword search on Google.
While there are many more reasons, the highlighted ones above are our top 5 possible reasons your website is struggling to get the rank you might deserve. This post only serves as a quick guide if a search engine doesn’t crawl your page.
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