Content Marketing Strategies: Do They Actually Work?
While the phrase ‘content is king’ may be precise and accurate, you need a content marketing strategy to achieve its full potency! You heard that right. There is a need to understand consumers’ context and match this to the best marketing approach that is applicable – that’s strategy.
- Content marketing costs 62% less on average than other tactics but generates 3x more leads.
- SEO is the lifeblood of Content Marketing
Content marketing is simply a marketing approach of creating relevant and valuable content to a target audience in order to engage them and ultimately drive profitable customer action. From sharing content on your website blog or the social media space to the way in which that information is shared – a good strategy goes even beyond that.
Content marketing, when done the right way, works! Wondering how? Let me show you:
#1 Firstly, you need a strategy
It’s important to plan an effective strategy and map out what your targets are before really launching a content marketing strategy. Meaning, ensure that you have realistic and achievable plans. This will help track your progress and create new ones as you achieve the old ones.
Ask yourself questions like who is your ideal customer? Where do they spend their time online? What keywords may be relevant to your niche? And more.
#2 You Need Content to Nurture Leads – Blogging
Research shows that businesses that blog see 3x more ROI than competitors that do not.
Think back on having a party: in the same strategy you entertain your guests, content correlates to the drinks, appetizers, and desserts you serve just so to satisfy them. Content represents the information you put up on your site to help and inform your potential clients – and that’s blogging. But blogging goes beyond just “content.” It involves:
- Creating useful easy-to-digest, and engaging content that addresses the specific needs of your visitors.
- Use visuals to directly show your audience what you want them to know.
- Also, ensure that your contents are always SEO optimized to get leads even from SERPs.
Content can help nurture leads. In addition to transforming social media followers into website visitors, it can also be used in advertising campaigns. However, the best results are achieved when you engage in regular blogging. And this takes us to the next strategy, ‘Faultless SEO.’
#3 Engage Faultless SEO
Content marketing can’t work without Search Engine Optimization (SEO). And SEO can’t work without Content Marketing.
Specifically, SEO is making sure that your website is following best practices that will make it easy to be crawled by Google and other SERPs. It involves making your site relevant to a search query by targeting specific keywords in your niche, practising SEO content, building inbound and outbound links, and even more. However, SEO is not a “one and done” strategy, it’s continuous.
SEO is quite competitive, no doubt. But the effect of a good campaign is unbeatable!
#4 Promote Your Content
Marketers can’t depend on organic traffic alone; I mean from the ‘faultless SEO.’ Instead, it’s your job as a marketer to promote your content to the audience who need to see it.
Learn where your audience most likely spends their time and engage them there – I’m talking about social media platforms. Is it Twitter? Facebook? A user community? All of these are great platforms to engage your audience. Also, you could have influencers share your content, just so to get your content seen by the right audience.
Share everything, everywhere!
#5 Analyze and Monitor Your Progress
Analyzing the performance of your website provides you with valuable data about what is taking place on the site. Hence, you see clearly areas doing so well and otherwise. Tools like Google Analytics, Search Console, and ProRank Tracker makes it easy to track the performance of a site. And they can help answer such as:
- How many real visitors do you receive weekly?
- Is traffic trending up or down?
- What are the most relevant keywords you’re ranking for?
Through monitoring your progress via these tools, you can change your marketing plans where necessary.
Content marketing remains an unbeatable strategy to getting businesses visible quickly. And it will continue to be this effective.
The key is to strategize – planning, creativity, and experimenting.
However, it needs to be done rightly. Leveraging the expertise of a good digital marketing agency may be just the best choice yet. Techomatic Web Services, a responsive content marketing agency, offers a range of online marketing services at competitive rates for local businesses like you. Reach out to us today on 01274 615 959 and let’s help put your business to the right audience.
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