Business owners expect their websites to go on live, and to see results almost immediately; it doesn’t work that way.

There are several things involved in an SEO campaign; from getting your agency to test and try out several strategies until they figure out what works best. And that takes a while.

Think about it this way; successful SEO isn’t a one-time strategy – you’ve got to be patient and consistent. With a good plan, it may take up to 4 to 6 months for SEO to kick in. Yea…that’s the truth!

However, when the results start rolling in, you’ll get a significant leap in the market.

What is SEO?

SEO stands for search engine optimization. It can be described as the process of ranking high on a search engine from the free or organic listings.

SEO involves optimizing the content on your website so that a search engine can crawl users to it to your site when they search for a specific keyword.

That said, you have to work on your articles or content to make search engines such as Google and Bing to include your post as one of the relevant results whenever a user searches for that keyword.


SEO Determining Variables

  1. Keywords and Search Phrases

Keywords and search phrases in your content help you drive the targeted traffic you want via search engines to your site. Just as keywords are relevant for SEO to kick in, they are also relevant to your users.

When you can successfully know how users are searching for the products or information that you put to the web, it makes it simple for them to find you. Using relevant keywords is one of the top strategies that will help your site rank above your competitors.

Keywords and SEO complement each other in terms of running a successful search marketing campaign.

  1. Your Domain Name

Consider the following:

Is Your Domain Still Fresh? Like real life, it takes SEO a couple of weeks to build trust in your domain and start crawling to it. Well, the more effort you can put, the earlier you can expect results. Plus, the older it becomes, the more legitimate they factor your domain.

So, You Got Yourself Penalized… if your domain was once abused and discarded, you’re probably going to rattle yourself. You’ve got to be very careful, especially if you bought your domain name from a third-party. If your domain gets flagged, it could take a long time – up to three months – to reverse the damage.

  1. Quality of Content

Content is another excellent variable that determines how long SEO strategies on your site take to kick in.

SEO relies so much on uniqueness and quality of content, and that’s not changing anytime soon!

Google’s Humming Bird – the latest algorithm – filters the content of a site and ranks those with relevant and useful content. So, keep in mind that you’re writing for the users. That way, search engines recognize you quickly.

Moreover, you need to produce them all of the time – otherwise, you’d be already losing out against your competitors.

You might ask, “What then are tips for producing SEO-friendly content?”

  • Firstly, don’t forget your keywords and search for tails.
  • Create long-form content.
  • Repurpose old content.
  • Spice up your content marketing game.
  1. Meta Descriptions and Headlines

The headline and meta description of your post or page is probably the first thing that sees when they search for information on the web.

Let’s call it “your first impression.” And it helps a user decide if to click through on your post or not. Directly, it improves your click-through rate (CTR) – an essential ranking factor for SEO.

So, pay more attention to your meta descriptions and headlines because if people are not clicking, Google gets a signal and drop your ranking.

Here are some tips:

  • Place keywords close to the beginning of meta description and headline.
  • Make it catchy and clickable.


SEO isn’t a one-time strategy – you’ve got to be consistent. Usually, it may take up to 4 to 6 months for SEO to kick in.

Don’t forget that SEO is an investment. Stick with your marketing strategy, do more if you can; time and commitment will eventually pay off. And soon, you will see the results you’ve always wanted.

If you need any assistance or have any further questions on SEO, feel free to get in touch with us 03333 01 1985.

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