Before you begin your keyword research journey, you should know about how to fine tune your keyword research to avoid costly mistakes that may slow your growth down.
One of the top mistakes SEOs make is focusing on the keyword, rather than the customer himself. Don’t panic, let me show you how!
Focus more on your audience, and less on your site structure and content when planning keyword research.
Go beyond popular keyword strategies.
3 ways to Fine Tune Your Keyword Research
Let’s get started.
#1 Focusing on Keywords that are irrelevant to Your Customers
Frequently, people use high ranking keywords related to their field but fail to pay attention to the relevancy of those keywords.
When selecting keywords for your content, you need to pick keywords that match your audience’s concerns – not just keywords with high search volumes.
For instance, if you’re targeting high school students who are searching for best public colleges with affordable fees in Bradford, you shouldn’t use keywords like “high-cost public colleges Bradford” or “best universities in Bradford.” They aren’t searching for those keywords. Instead, you should target a keyword like “best affordable colleges Bradford.”
Moreover, you must not forget that each of your audience has a unique need, and they use different keywords when they surf.
Additionally, study the language and behavior of your customer. Your page needs to be relevant to what they search for and provide answers to their questions.
#2 Do NOT Focus only on Keywords based on Existing Site Structure
A common practice among marketers is that they look at the main pages of their site to figure out mostly ranked keywords searched by users.
Getting this, they focus on optimizing those pages for the keywords they picked.
That practice may not be helpful at the very end. The reason is that one can miss out on several other relevant keywords users search for that the site structure or content is yet to cover.
To fine tune your keyword research, you’ve got to find all possible keywords that are currently relevant to your potential audience.
You must begin to focus more on your audience, and less on your site structure and content.
After all, your customers don’t live in the past. They might even be searching for relevant content to your business that you’ve not written about.
Among the SEO essentials is the need to modify your site content, create new pages and headlines that are better optimized for the right keywords.
#3 Go beyond popular Keyword Strategies
When it comes to refining or trying to fine tune your keyword research, you may sometimes need to beyond the popular keyword strategies.
Other than the regular brainstorming or using keyword planners like Ahref Keyword Explorer and Google Keyword Planner, try something different.
In fact, most keyword research tools will just sort all keywords by search volume by default.
The problem with this approach is that your competitors are doing the same thing as you. So, it becomes difficult to rank higher, especially if they are doing it better than you.
Instead, try something different such as intercepting your customer in the middle of a purchase decision (knowing your buyer’s journey) or simply offer a better solution. That’s it!
Going beyond popular keyword strategies works because fewer people are doing it. Hence, low competition, less targeted keyword traffic, and more business-focused.
I hope you find this piece of information useful.
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