SEO – The Importance of Onsite Optimisation
Find out the importance of onsite optimsation and SEO and the three top elements you need to focus on for a successful onsite practice.
What is SEO OnSite Optimisation and its importance?
Also known as on-page SEO, on-site SEO is the practice of making web page content fully optimized for users as well as improving search engine rankings.
Beyond optimizing your content, on-page SEO involves a series of practices, including optimizing meta description & title, and images. It takes into account several areas that will increase website traffic and your visibility in the search results.
3 On-Site SEO Elements You Should Know
On-site SEO focuses on helping search engines understand your site better, as well as identify whether your content is relevant to a user’s query.
Implementing these three elements will improve your content and authority – and make it easier for search engines to crawl your site, increase your organic ranking:
Creating Your Content
“Content is King.” You must have heard it a couple of times – and it just never gets old.
For a successful on-site practice, you should ensure that all the content on your pages is of high quality. Plus, your content must be written in such that it provides value to users who come across it.
Content should be:
- Thoroughly researched
- User friendly
- Data from authoritative sources alone
- Above all, provide value to a search query
Applying Your Keyword Research
Business owners desire more traffic to their websites. However, this does not come without a price – the prior knowledge and practice of keyword research!
Despite the updates in Google algorithms, the practice of searching for a specific keyword is still relevant. Succeeding in organic SEO today still requires the knowledge of keywords.
People surf for specific information in search engines, and that gives you an edge. The information regarding how (potential) consumers use search engines can be leveraged to improve the usability of your site, i.e., the quality of users you receive to your site. This way, you also reduce your bounce rates and increase your dwell time.
Practice the following:
- add the keywords in your title and meta description.
- Use focused keywords in the article, but avoid stuffing – 5-6 times is perfect, depending on word counts.
- Use your target keyword in the first 100 words.
There’s more to on-site SEO than optimizing keywords in your content. You also need to optimize your content for user experience, click-through rate & meta description, user experience, and more.
According to Google, it takes on average 22 seconds for a mobile landing page to load. However, “53% of mobile site visitors leave a page that takes longer than three seconds to load.”
Use Google’s PageSpeed Insights tool to analyze the content on your site, and see detailed steps on how to make your page faster.
Also, other elements, such as the complexity of the website and the number of widgets, can significantly reduce the page speed of your site.
Remember, on-site optimization is all about optimizing site content for search engines and users. And a successful on-site optimization revolves around how improved your page speed is.
Internal linking is also a significant element for SEO.
Internal links are the hyperlinks that empower you to show your visitor around your page like a pro.
Linking keeps & engages visitors on your websites, and helps improve your SEO performance. Successful entrepreneur Neil Patel explains the advantages:
“One of the corollary benefits of internal linking is that it improves user engagement on your site. When a user sees an informative link that truly matches the context of the content, they are likely to click on that link. It can be an external link, as long as it’s something that the reader will be interested in.”
Internal linking sends relevant signals to search engines to crawl your site. So, do them often!
SEO – The importance of Onsite Optimisation
I’ve just barely touched the surface of the importance of on-site optimization. And I hope you find it helpful.
Need some help with finding a better SEO strategy?
Or maybe you want to rank better than your competitors and be on the front line?
Either way, I’d like to hear from you. Get in touch with us today!
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