Have you been stuck with starting a business for years because you’ll need a website? Or missed out some opportunities because your startup doesn’t have a business yet?
Well, I feel you – especially if you’re not a tech-inclined person. Setting up a website and there is can be quite frustrating.
You’ve got to have a website if you want to take your marketing strategies seriously. Fortunately, WordPress comes with an easy interface to help you get started.
What exactly is WordPress?
WordPress is a content management system (CMS) designed to help you organize and modify content on your site. Content is everything that displays on your site, including blog posts, images, videos, contact details, and more.
This platform is available to any type of business on the web – blogs, personal sites, learning platforms, e-commerce stores, and many more.
So, now that you know what WordPress does, let’s take a look at reasons you should use it as your CMS.
5 Important Reasons Why Use WordPress in 2020
Here are five reasons I think the platform is the best for you:
First, it is open-source software. This means anyone – not only developers – can look at its source code. This is where its modification offer makes more sense as you can do it on your own.
One of the perks of WordPress is that you can read the code, and discover some flaws with your CMS. That’s fantastic!
As an icing on the cherry, WordPress is a free to use platform. You can download, install, and set up to suit your needs – just as you like, without paying a penny.
WordPress has great support
Since WordPress is used by thousands of people around the world, there are numerous guides and resources available online. Plus, you can take advantage of the WordPress forums where you can interact as well as get answers to whatever your challenge is.
So, you can easily find help through guides on another site or via WordPress forums.
WordPress is SEO-Friendly
SEO is just as important as the CMS that powers your site. It’s something you need to invest greatly in from the starting phase of your site.
Plugins, however, can further support your website’s search engine popularity. And WordPress makes this easy by having some in-built plugins that show you how great your content is.
If you’re interested in this, I recommend using Yoast SEO.
The free version of this plugin gives you detailed content health as you upload it to your site before publishing it. This way, you can improve your chances of ranking on Google and other search engines. Ultimately, improving your site’s SEO.
You can upgrade to the premium Yoast plugin to have access to more features such as more keywords, phrases, ad-free experience, internal link suggestions, and many more benefits.
WordPress is Secured
WordPress is one of the most secure platforms available today to run a website. But it doesn’t mean you’re safe from bad guys, malicious attacks, and malware on your site.
Fortunately, WordPress itself supports your site’s security; it lets you set a password for folder contents.
In addition to the self-security support by WordPress, here are some simple ways to protect your site:
Keep your WordPress version up-to-date. This helps prevent bugs and potential security malware.
Set up an SSL certificate; mostly provided by your web hosting service.
You could also install a WordPress security plugin. Adding one of these to your site is like fencing your house from intruders and makes it difficult for them to penetrate your walls.
With all of these measures, you can also take a proactive step by installing a WordPress backup plugin. So, in case your site goes down, you can still have a backup of your content.
WordPress offers Flexibility
WordPress meets the demands of many users – both newbies and developers – with its flexible framework. This feature makes it possible for any user to implement and modify layouts and applications.
Nearly everything you’ve always been daydreaming about a website can be achieved with WordPress. Whether you use the WordPress platform to publish articles or for your business, the possibilities are always there.
However, you may need to install user-generated extensions to accomplish your aims. But that’s no hassle at all.
You should try out WordPress for a quick win for enhancing your user experience. Contact us today to learn more.
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