Why Your Content Marketing and SEO Teams Should Plan Together
Invest in creating original, readable, high-quality content and watch your search ranking increase naturally.
Keyword Research will be a great addition to your content strategy and search ranking.
Your content marketing and SEO teams should communicate constantly as one depending on the other.
There has been a lot of confusion between these two pairs – content marketing and SEO. Many folks think that they are the same because they are often used together. Well, that’s not correct. The only truth here is that both of them, I mean content marketing and SEO, are pairs that can’t be separated. In other words, both of them overlap almost all of the time.
You can’t really say boldly that your SEO game is top-notch without content marketing, and vice versa. This means the success of one lies with the other.
SEO is what makes great content visible to the right audience. Content, on the other hand, is simply SEO insight put into practice.
Perhaps you are among folks who think content marketing and SEO can operate in isolation, this article explains all you need to know – why they are not only complementary but why your content marketing and SEO teams should plan together.
3 Reasons Your Content Strategy and SEO Strategy Should Be Aligned
Here are three reasons your content marketing and SEO teams should plan together:
#1 SEO Helps Your Content Meta Data and Improves Visibility of Your Content
Meta Data, also known as Meta tags, is what provides information about a page in the HTML document.
Usually, when a user searches through Google for meaning a word, Google uses what is called an algorithm to filter through metadata of various sites and displays them to the user in other of quality. Search engines, including Google and Bing, use meta tags to understand extra details about web pages and ranks one higher than the other in order of relevance and other factors. Of course, all of these happen within a few seconds.
The same way you as a user reads through a blog title and subheadings, search engines do the same – even the data you can’t see. These data influence the content on such a page greatly for ranking. They include:
Title: a unique title tag on every page describes to search engines what the content is about.
Meta Description: this is simply used to describe the page title to users. It is the short text below that appears below the title tag as displayed on Search Engine Result Pages (SERPs).
Image Description: also known as “alt text,” describes an image on a web page. In addition to boosting readability for users, they also provide content for search engine crawlers
These out of many are some good practices of SEO and how SEO helps your content metadata. Remember, ranking on SERPs is a very competitive game and the number spot is not sure for anyone. Therefore, it’s important to maintain good SEO qualities to increase your chance of a good rank.
#2 Keywords Relationship with Content
As much as it’s important to create high-quality content, choosing the right keywords and optimizing rightly is key to increasing ranking for a page. It’s important that you research and use top-ranking keywords that your audience uses daily in their search. This helps your content target the right users, and ultimately, your SEO ranking becomes a peak.
Tools like Moz keywords, Keywordtool.io, and Google Adwords are free tools you can use to discover top-ranking keywords for your industry or niche. A good investment in Keyword Research will be a great addition to your content strategy and search ranking.
#3 Content Strategy Goals Are Often the same as SEO Goals
“SEO influences content meta description and highly shareable content equal better SEO.” What does it even mean and how does it work?
Content marketing team and SEO teams should communicate constantly. As a matter of fact, one will function effectively while working closely with the other. What’s more, the goals of SEO is similar to that of content marketing – getting your brand to the right audience.
While the job of your SEO team is to find the right strategies to make your brand more visible by increasing search results, your content team’s job is to implement these strategies into original, high-quality, and engaging content.
Your search engine results are sure to shoot to the top of the page when your content marketing and SEO teams plan closely together.
One of the best ways to organically develop your digital marketing strategy is through SEO. Keyword research, optimizing your content, and crafting vital information all help search engines crawl your page easier.
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