PPC Search Campaign- An overview

PPC is an online marketing technique, in which advertisers pay a fee every time their advertisement is being clicked. It is essentially a way to purchase site visits, not to “earn” organically those visits.

Search engine advertising is one of the most common PPC forms. It enables advertisers to place ads in sponsored links of a search engine if they search for the keyword associated with their business.

Sometimes things get overlooked, items slip through cracks, and months afterward, you scratch your head and ask how the scarf publicity landed users on a hat page. In that order, Google Ads was one of the biggest online advisors for the PPC search engines: Google, Yahoo, and Bing. If you are a new company, who wants to take you into the world of PPC marketing but don’t know what to do, then look no further, because Headland Marketing has put together a checklist to ensure that you are in the right direction towards PPC success.

The checklists in this post are valid for PPC search networks that are built on ground as well as for those that are copied and pasted from current campaigns that carry all settings. Although the copy/paste approach is convenient, it is always necessary to adjust appropriately, or the campaign can go off track. Let’s have a look at the PPC Campaign checklist:.

PPC search campaign launch checklist

Keywords Checklist

• It is important to note that the keywords are listed in the correct ad group.
• Be sure that appropriate match types are used. (You should not forget that in September the near variant environment shifts.
• Ensure you look for duplication of keywords.
• Check the negative keyword lists to make sure that the new campaign does not negate the relevant keywords.
• If you have over 20 keywords in an ad group, probably you can break it down specifically. Remember that You should have a shortlist of keywords.

Ads Checklist

• Make sure the most relevant title is included in the ads.
• If possible, check display URLs contain keywords or not.
• Make sure that you have mobile ads. Create a call-to-action mobile-specific if it makes sense for your business type.
• Please include a messaging test between the two ads per ad group. To test and try testing two different calls for actions, create two separate ad messages.

Campaign Checklist

• Double-check the daily budget and ensure that a decent budget is in place for new campaigns. After just one user clicks, the last thing you want is to achieve the maximum price per click.
• Test the campaign settings. When there is an organization in various countries, such as in the US and internationally, ensure that the right place and marketing plan is targeted.
• Make sure your campaign is configured for the search network too.

Ad group checklist

• Review each ad group’s naming convention.
• Make sure that the ad groups match the content and keywords and ads are under the right ad group.
• Check the default ad group bid twice to make sure that you want it for each ad group.

Final Verdict

So these are the things you must take into consideration while making the PPC checklist. After your campaigns have been launched, you must take care of your PPC checklist regularly. To make sure that your checklist is up to the mark with the latest PPC standards, you must update your checklist regularly.