In terms of some tips, Local SEO is similar to onsite SEO – only that it’s mainly targeted at the local users. Specifically, you’re aiming to rank above other local firms that offer the same services as you.
There’s no point in a Bradford-based cleaning agency ranking high in Leeds’ local search results. They want users searching the cleaning agency in Bradford to find them.
Your goal is to help local searchers discover the products or services they need – that you offer. So, it’s important to improve your local SEO if you want results with your onsite SEO traffic.
Now then, let me give you tips to improve your local SEO content strategy.
Optimize Your “Google My Business” Page
One of the most potent tips to improve your local SEO strategy is to optimize your Google My Business page.
Google helps local businesses like yours maximize their visibility and business. All you need to do is to list your business with the platform. And when local users search for a keyword that you’re ranking for, your business will show up on the local Google Maps.
Create dedicated, detailed information about your business indicating your Name, Address, Email, and Phone contact.
Put your business addresses
Make your page mobile-friendly – make phone numbers clickable. 76% of local searches result in a phone call.
Add a map or your locations
Additionally, you must optimize your website. Otherwise, it becomes difficult for your business to climb the search engine result pages (SERPs).
And this leads us to tip 2: creating local content.
Create Local Content
Content and SEO work together.
And just as that is true, you should optimize your blog with relevant local keywords.
There are many free tools available online, including Google’s Keyword Planner, you can use to find relevant keywords your local audience use when they surf. It doesn’t just end there – include the keywords in your content, titles, and meta tags.
However, in all you do, avoid the habit of keyword stuffing. Otherwise, the content becomes very poorly and considered spamming.
Don’t forget to include local city, neighborhood areas or towns, and unofficial terms wherever you find suitable.
Get Regular Reviews from Happy Customers
Another great tip for improving your local SEO content strategy is by asking happy customers to give online reviews.
What’s more, 91% of millennials trust online reviews as much as personal referrals.
This means that positive reviews can help you attract more local customers. So, go ahead and ask your happy customers for glowing reviews to your online page.
Find some tips below to encourage your customers to give positive reviews:
Don’t forget to ask for a review in person after the close a sale
You can send a post-sale text message or an email asking your customer to write a review (but only after you’re confident they are satisfied with your services)
Give feedback to existing reviews just as soon as you can. Thank your customers and encourage them to visit again.
Create a Mobile-Responsive Website
The use of mobile is shifting significantly, and so is the number of mobile visits to websites.
According to a data by Statista, 52.2% of all website traffic came from mobile devices in 2018.
Also, a study by Stone Temple supports this fact. From the report, visits from mobile devices grew from 57% in 2016 to 63% in 207. And total visits to websites from desktop shrunk from 43% in 2016 to just 37% in 2017.
This tells you that creating a mobile-friendly website is key to improving your local SEO content strategy.
So, you see that putting enough time on developing a quality local SEO strategy is key to the growth of your business. However, at the same time, pay attention to SEO trends that change frequently.
Implement these actionable tips we’ve discussed above to strengthen your local SEO content strategy. This way, you can be many steps ahead of your competitors – and even have a solid foundation for the regular SEO updates.
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