Is My Website Fast Enough?

The Importance of Google My Business in 2023

The Importance of Google My Business in 2023

In the ever-evolving digital landscape, businesses must adapt and innovate to stay ahead of the curve. As we step into 2023, one tool remains as crucial as ever for businesses of all sizes: Google My Business (GMB). In this article, we’ll delve into the significance of GMB and why it’s an indispensable asset for businesses in 2023.

1. Enhanced Local Visibility

Local search has become a dominant force in the digital realm. When potential customers search for services or products near them, Google My Business listings are often the first results they see. By optimizing your GMB profile, you ensure that your business stands out in local searches, driving more foot traffic and local sales.

2. Trust and Credibility

A complete and regularly updated GMB profile lends credibility to your business. Reviews, ratings, and customer photos provide social proof, assuring potential customers of the quality of your products or services. In 2023, with the surge in online shopping and service seeking, trust is more crucial than ever.

3. Free Advertising

Think of your GMB listing as a mini-website for your business on Google. It offers a snapshot of what you do, where you’re located, and how customers can reach you. And the best part? It’s entirely free. In an age where advertising costs can skyrocket, GMB provides businesses with a cost-effective platform to showcase their offerings.

4. Insights and Analytics

Google My Business isn’t just a listing service. It offers valuable insights into how customers find you, what queries they used, and how they interact with your listing. This data is gold for businesses, helping them tailor their marketing strategies and understand their local audience better.

5. Integration with Other Google Services

In 2023, the Google ecosystem is more integrated than ever. Your GMB profile seamlessly connects with other Google services like Google Maps, Google Ads, and Google Analytics. This integration ensures a cohesive online presence and allows businesses to tap into a broader range of tools and services.

6. The Rise of Voice Search

With the proliferation of smart speakers and voice-activated assistants, voice search has seen a meteoric rise. GMB listings are optimized for voice search, ensuring that when someone asks their virtual assistant about a service near them, businesses with GMB profiles are at the forefront.

7. Engage with Customers Directly

GMB offers features like the Q&A section, where potential customers can ask questions and get answers directly from the business. This direct line of communication fosters engagement and can be the difference between a potential lead and a confirmed sale.

Conclusion

As we navigate the digital landscape of 2023, Google My Business remains a pivotal tool for businesses aiming to bolster their online presence, especially at the local level. From enhancing visibility to fostering trust and providing valuable insights, GMB is more than just a listing service—it’s a comprehensive platform that every business should leverage.

For more insights and digital solutions, stay tuned to Techomatic Web Services.

Is My Website Fast Enough?

Is My Website Fast Enough?

Is My Website Fast Enough?

Nothing is more annoying than trying to access a website only to be confronted by pages and visuals that take an eternity to load.

Nowadays, even a slight delay can cause users to return to the search page in search of another website that contains the information they need.

As a result, you could ask yourself: How fast is my website?

Fortunately, there are several tools available that you may use to assess the performance of your website. Most of them provide thorough reports along with tips for reducing loading times.

You’ll be able to optimise your website appropriately and retain people on your pages for a more extended period after you understand how to use these tools.

This piece will review some points to consider while conducting a speed test. Then, we’ll explain how to evaluate the performance of your website and go over how to analyse the findings to speed up your site.

 

What is Website Speed?

Your website speed tells how swiftly users can access it. This is based on the average number of page speeds, which measures how long it takes for a page’s text and visual elements to load fully.

Research has shown that an individual is likely to click away from your site if it takes more than 400 milliseconds – a literal blink — these days, web users are frequently put off by even the tiniest delay.

 

Why Is Website Speed Important?

Your site speed, as previously noted, could instantly determine whether an individual stays on your website. However, it’s much more significant than that. Site speed is crucial for search engines, especially Google, when deciding which websites to display at the top of the search engine results page (SERP).

If your website loads slowly, you cannot be number one on the page ranking! Website speed optimization is essential and shouldn’t be neglected because it improves SEO.

Everyone would prefer a responsive website to one that loads slowly. But loading speed affects a site’s performance more than personal preference.

The bounce rate of a website will increase dramatically the longer it takes to load. Search engine rankings will suffer if a page has a high bounce rate, which indicates that people don’t find the information on the page valuable. And if, for instance, an e-commerce site’s checkout page is marginally slower than its rivals, it will undoubtedly lose clients.

 

How Quickly Should a Website Load, Then?

Your website should load in less than three seconds or two seconds if it’s an e-commerce site. Bounce rates start to soar around the two to three-second mark; in fact, 40% of users won’t wait more than three seconds before leaving a website.

 

How to Make Your Website Faster

You’ll undoubtedly start to question how to make your site quicker and more effective once you’ve established your website performance for both desktop and mobile.

This website SEO in action may raise your SERP ranks, keep visitors on your site longer, generate more leads, and even increase sales.

Check out these suggestions if you want to minimize the average load time of your website!

  1. Cut back on site redirection

The amount of redirects on your website has to be decreased if you want it to load quickly. Redirects cause your site to go through an extra HTTP request-response cycle. When this occurs, the load time of your website increases.

This extra time slows down your website, but you can speed up loading by cutting back on redirects.

  1. Optimise Images on Your Site

To keep your website exciting and engaging, you need to use images when building it. The drawback is that a site’s performance may suffer with too many visuals. If you own an eCommerce website, your website will likely contain dozens of product photos.

You may make your website load quicker and improve user experience by compressing pictures.

  1. Utilise browser caching

For a website to load quickly, browser caching is essential. Your website must load all the components from scratch each time someone views it. If they must complete this each time they access your website, it can result in a lengthy loading process.

Your readers will have a better experience if you enable browser caching. Your website will load quicker since not everything has to be loaded.

  1. Place your videos on a third-party site

Videos might slow down the loading of your website just like photographs can. To stop videos from slowing down your website, host them on an external platform. Your videos may be uploaded to Wistia or YouTube for in the request

The weight of the videos isn’t on your site when you host them on such services. You may still benefit from having video on your website, which will still load swiftly.

  1. Cut down on HTTP requests

Using HTTP, you may load documents like photos, scripts, etc. HTTP requests will increase if your site is prominent and has many components. This increase in HTTP requests may cause your website to load slowly.

  1. Merge and minify files

Minify and combine files so to get a site that loads quickly. Each file on your website lengthens the time it takes to load. As stated previously, more HTTP requests are generated due to too many files, which might slow down your website.

  1. Make use of a content delivery network (CDN)

Use a content delivery network to decrease the average page load time. Your audience may get your content more quickly, thanks to a CDN. Request processing takes longer when your website is frequently used.

 

Conclusion

Aside from being a possible nuisance, slow website speed affects your viewers. A sluggish website can result in worse search ranks, fewer clicks, fewer leads, and decreased sales. You can also invest in the overall well-being of your website by taking the time to assess and enhance its speed.

Now that you know the solution to your long-awaited question, you can begin reducing your website load time with the tips above.

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Google Launches September 2022 Algorithm Update

Google Launches September 2022 Algorithm Update

Google Launches September 2022 Algorithm Update

September 2022 Algorithm Update

Finalised on the 26th of September, 2022, Google announced that its core algorithm update has finished rolling out. With the effect of these changes, Google made improvements to its search quality rating system, intending to help users get more practical information from the search engine. This update will affect the core algorithms used to determine how well a page ranks in organic results.

We recognise this recent change and aim to provide you with the necessary information you need to know about it. Read on to learn more about how this algorithm update will affect websites soon and what you can do to prepare for it!

The updated rating system will consider your ability to answer searchers’ questions, social signals, and other features that we believe matter to users. The new goals are going to be:

  1. Reward pages that answer users’ questions directly and provide the best possible experience—not just the most relevant information.
  2. Rank user satisfaction and engagement over raw query volume or ad clicks.

Google Launches September 2022 Algorithm Update

Changes to Page Quality Ratings

The core algorithms that determine how your pages rank in Google’s search results will get an update. It will use various signals, including the number of people who visit your pages and the number of useful answers your pages provide to users, as well as how long users spend on your pages and how many external links point back to your site.

Even though the update is a broad core update, it is relevant to all Google products, including YouTube, Maps, Inbox, and Search.

More accurate answers to factual questions. It’s worth noting that many of these updates are already live, but this announcement refers to the shift to “core search,” which could indicate that Google’s Knowledge Graph is getting more attention in this update.

Faster and more relevant results for mobile searches, including the possibility of fewer clicks needed to reach a final answer.

The company has been working on and testing this update since May. By August 2022, most website owners started to experience drops in their ranking due to an early test of rolling out the new algorithm.

Since then, we’ve also seen Google launch a separate Knowledge Graph Update which is reportedly another part of the same update. This is why SEOs have warned that if you haven’t started preparing for this update now, it may be too late before it arrives next month.

Although it’s still unknown exactly what this September update will do to your SERP rankings, we’re predicting it will be a big one. Google has been planning on rolling out this update for some time. So, there will likely be many changes and impacts on your rankings.

What Could Happen as a Result of This Update?

We’ve already seen an early test of the September Core Algorithm Update as it rolled out to a small group of Fortune 500 brands. Google said this was “a sample test of new features that may come into play in the future.”

For the most part, there weren’t many changes to site rankings, but we did start seeing short snippets (snippets they later claimed were due to a Knowledge Graph update) shown in search results. This is one reason we’ve been keeping an eye on this update, even though most websites haven’t yet seen the effect of it.

While Google hasn’t yet announced what they believe may play in the final rollout of this update, we expect that it will include some changes to search engine ranking factors. We expect the update to have extra elements for local businesses and websites in English-speaking languages.

What more?

Not only has Google confirmed at least one algorithm change for the upcoming update, they’ve also promised that there will be more algorithm changes added later (in response to user feedback). Google points out that “this is not the launch of a new algorithm” but instead just another change to their current algorithm, which happens routinely and frequently.

They’ve also said that the update is much bigger than most and requires a more “in-depth” look at the data. There may be some tweaks to how pages are ranked on this algorithm, but it’s unlikely we’ll see any major changes to how these site ranks.

The September Core Algorithm Update requires users to opt-in at the start, which means they may need to change their website mark-up and design to accommodate this new update. This may not be possible for all websites, so you’ll want to check with your web developer before making any changes. It’s also possible that the update won’t affect you at all.

September 2022 Algorithm Update – How Could Users Benefit?

Internet users can expect Google to use the same policy on its YouTube platform as they have been doing with its search and news services. As a result, the new algorithm change may affect the traffic of some popular YouTube channels.

YouTube creators, who are in charge of monetising their videos, may try to respond by creating more premium content for their audiences after the algorithm change. In addition, this latest update could help creators gain better reach for their videos and improve their monetisation.

Google also uses the update to tweak its search system to answer user queries better. The most significant is how it moves up or down the links in search results. It will now move them down and show them as questions rather than answers, marking whether a page has useful content. However, this is not a case of Google determining the value or accuracy of a page but rather using artificial intelligence to determine if it delivers what users want.

Finally, the update could make it easier for people to find local results for their searches by giving more weight to what users have said in reviews and rating pages.

Whichever way, we’ll continue to track this update and provide more information on how it will impact users soon as we learn more about this update.

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An Updated Guide to Google Search Console

An Updated Guide to Google Search Console

A Guide to an SEO Audit

If you’ve been running a website for some time, you’re probably at least somewhat familiar with Google’s Search Console. But this guide is for you if you’re new to Search Console or have never spent time with it. It’ll walk you through all that Search Console has to offer and help you discover what Google Search Console is, its importance, how to utilize it, and much more. Ready? Let’s go!

 

What is Google Search Console?

Google Search Console is a hosted service that Google provides to help you with your SEO. This hosted service provides tools that let you understand where traffic is coming from and how well it performs on your website. Google analyses your site’s performance based on the data you provide them. And eventually, this data is used to build a profile of your site and how it performs over time. 

By using Google Search Console, you can answer questions like:

“How many people visit your site? How long do they stay? What pages do they see? Where do your visitors come from? What were people searching for that led to your site?”

Without Search Console, however, these questions would remain unanswered. This means you would be in the dark, wondering what happened to all of your traffic. Indeed, you’re in charge when you understand how your site performs!

An Updated Guide to Google Search Console

Main Features of Google Search Console

Search Traffic

Search Traffic is the main reason that most marketers use Google Search Console. This tool gives you the ability to see your organic search performance. 

Organic search traffic is the traffic you receive from Google and other search engines based on specific keywords or phrases typed into Google, Bing, etc. So, if you have a website with very little organic traffic, it can be beneficial to leverage this feature to improve your ranking.

Search Analytics

The Search Analytics section of Google Search Console gives you insight into where and how people find your website. You can find it within the “Crawl Errors” section of the dashboard. Search Analytics helps you to understand where people come from and how they find your site.

Network Sharing

The network sharing feature allows you to see other sites with similar content. Like Search Analytics, Network Sharing gives insight into how people found those sites. 

While this feature is most associated with Search Analytics, it can be extremely helpful if your competitors have similar content to yours or if you have a website linked externally by someone else. On this occasion, you must know what that person who shared your site has to say about it. 

Network Sharing is great for learning about which publications have linked to your site or for seeing which keywords people use when they find your website.

Keyword Overview

The keyword overview section gives you an insight into which keywords you rank for. Doing this helps you learn what keywords to focus on to improve your organic search traffic. In addition, it also lists the number of people who’ve clicked on those queries. As a result, you can learn where people are gaining organic traffic and how many views that traffic generates.

Search Console Help

Here, you get information on using the tools in Google Search Console. In addition, a link allows you to access the Google Search Console Help Blog, which contains helpful information on the use of each tool. In addition, some other articles and videos can help you get familiar with the various features of Google Search Console.

 

Things to look out for

URL inspection tab: Helps for site clean-up, page inspection, and code analysis. These tools can help to optimize your website and fix broken links in the process.

As previously mentioned, you can use the URL inspection tool to see if a site has been hacked. However, it is necessary to ensure that the URL inspection feature is turned on. When Google crawls your site, they will not be able to determine if your website has been hacked. Ensure this feature is turned on to know if issues arise with your site.

Coverage: Coverage shows the percentage of indexed pages, links to your site, and internal links on your site. It can be used to identify internal issues that can affect your website’s performance. For example, if you have many broken links on your website, it would show up as a significant number in this feature.

Sitemaps: Sitemaps allow you to upload a sitemap for your website. It is important to input the sitemap file into the feature as it helps Google find new pages that may have been added to your website. This tool can also be used if you have moved a page on your site and want to update Google with the new page location. It is also good practice to check this feature as it will alert you if there are any issues with your sitemap.

Removals: Help to determine if others are using your website and copying your content. It will help find who is using the site by showing URLs of pages duplicated on other sites. This feature can also be used to clean up any duplicate content.

Page experience: Page experience lets you see how people find your site. It will show you the number of visitors, their demographics, browsers, and devices accessed on your site. It will also display how long they stayed on your site and if they left a comment or email address with the site.

Core web vitals shows your site’s performance with other websites. With this feature, you get a good idea of where others are ranking and how you perform compared to them.

Mobile usability: Here, you get to know how your website performs on mobile devices. It will show you if there are any issues on mobile devices and give you an idea of what is affecting their performance.

Crawl errors: With this feature, you can view errors that Google has found on your site and how they found out about them. This helps find issues on your site that need to be fixed, such as broken links, missing alt-text, etc.

 

Conclusion on Google Search Console

The features in Google Search Console are extremely helpful in understanding how your website is performing and what actions improve your organic traffic. Using these features, you can track progress and get valuable insight into how these improvements affect your website’s performance. In addition, these tools will allow you to understand where changes need to be made on your site.

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A Guide to an SEO Audit

A Guide to an SEO Audit

A Guide to an SEO Audit

Do you have a report on the performance of your website? These days top brands and SEO experts understand the relevance of SEO practices.

In this article, you’ll discover top tips on performing an SEO audit like a pro, including the latest tools and practices. 

What is an SEO Audit?

Simply put, an SEO audit helps you check the overall health of your website. This improves your site’s prevention against spam and provides ideas on how to optimize them. Keeping in mind that Google changes its algorithm regularly, an SEO audit keeps you on track with the latest trend and search patterns.

Whether a business owner or a digital marketer, performing frequent SEO audits is an integral part of your business. Luckily, you don’t have to break the bank for an efficient SEO audit for your brand.

How often should you do an SEO audit?

We recommend you have an SEO audit every six months or one year. However, check ranking metrics and performance every time (maybe weekly or monthly).

A Guide to an SEO Audit

How to do an SEO Audit?

1.      Check Your Performance and Rankings

When performing an SEO audit, you first want to check average ranking positions for your unique keywords. For an accurate metric, you can use either SEMRush or Ahrefs. For instance, in SEMRush, you can check for relevant SEO metrics for your targeted keywords.

For instance, you could check about 40 to 50 keywords to see if you’ve great rankings for these. Remember, the goal of everyone is to be on page 1 of SERPs. So, aim for the top!

2.      Check Your Competitors

There are two ways to do this.:

Option 1 – use an SEO tool

You can use an SEO tool like SEMRush to understand what your competitors are doing deeply. Whether performing an audit for an old or new site, the Semrush tool will auto-populate a report about your top 100 competitors. And it shows you where each one is sitting in the SERP.

Option 2 – manually via Google

Google helps you see where you and each of your competitors rank with a specific keyword. With this, you can understand how search engines like Google choose relevant information and authority of each site.

3.      Check Your Indexability

Apart from using an SEO tool, you can perform a manual search by inputting your unique keywords into a search engine. So, you can see the pages on your website that rank well and anyone that isn’t doing so great. Also, you can determine if your site is indexed effectively.

Again, you want to watch out for your website’s meta robots tag, which tells SERPs what your pages’ content is. If you notice a page that is not indexing, this may be a problem related to this meta robots tag. So, you already know what to fix.

4.      Check Your Website for Duplicate Content

Having duplicate content on your pages can badly hurt your SEO practices. Search engines can penalize your site if you’ve got any duplicate content. This is why it’s important always to craft original SEO content. Some businesses even invest many bucks into hiring professional writers because their brand is valuable.

Sometimes, search engines can find two pages on your website with similar content. This, of course, is regarded as duplicate content. Keep in mind that duplicate content isn’t always the same as lifting content from other websites.

5.      Meta Tags

It’s important to have short, descriptive meta tags that easily tell the reader about the page. Generally, keep your meta description between 150 to 160 words. Search engines and irrelevant will cut off anything more than this. So, ensure to insert your keywords where possible.

When optimised, meta tags encourage a reader to click through a page on a SERP to your site or ignore it. They might jump to your competitor – and you don’t want that happening.

Include tags for all images on a particular page, as this is important for bots to crawl that page.

6.      Check Your Backlinks

The saying “is not what you know but who you know” is true. Search engines like Google consider the quality of backlinks you get from other top-ranking websites. In other words, if a top-ranking website links to your site, search engines automatically assume and recognise your site as a solution solver.

However, ensure to verify that your links are coming from valuable websites. Otherwise, getting backlinks from questionable sites could cause more harm than good.

Outbound Links

As a rule of thumb, no page on your website should have up to 100 outbound links. If this happens, the page will look ‘spammy’ and be classified as a link farm, which is an old way of exchanging reciprocal links. Performing an SEO audit, however, helps you see the number of outgoing links on each page of your site.

Internal Links

Unlike outbound links, internal links are safe practices. An SEO audit helps you identify broken links so you can fix them.

A Guide to an SEO Audit: Tools

Fortunately, you can grab hold of a few tools online to help you perform an accurate SEO audit. Below are our top picks for you:

Google Analytics

As expected, Google Analytics makes a list. Google Analytics can be used together with Screaming Frog so you can thorough site performance details, including page views and bounce rates.

Google Webmaster Tools

Google Webmaster Tools is also another great one for an efficient SEO audit. Google aims to help everyone perform routine checks on the health of their website. This tool lets you view reports exactly the way Google sees your site.

MO’s Crawl Test Tool

MOZ’s Crawl Test Tool pro version helps you work like a pro. With about £84.94/$99 a month to £513.94/$599, depending on your team size, you can boost your page ranking using dedicated keywords.

Screaming Frog’s SEO Spider

Crawl up to 500 websites for free or choose the paid version at $209/£149 annually. Enter your domain (or any other website you want to crawl), and you’re done!

Concluding Thoughts

There you have it! A guide to an SEO audit at your fingertip.

With so much content online, connecting with your main audience can be quite intimidating. But reaching out to an amazing team can get you back on track!

If you need any professional help in setting up your report or audit, kindly get in touch with the team today.

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How To Choose The Best SEO Agency

How To Choose The Best SEO Agency

How To Choose The Best SEO Agency.

Nowadays there are so many SEO agencies claiming to be able to get your website to the “top of google”, while it is potentially possible, it depends on many variables.

Most of these agencies don’t fully understand the complexity of running a successful SEO campaign and finding the right SEO agency for you will be very rewarding.

What is SEO?

SEO or Search Engine Optimisation is the optimisation of the content on your website so that it shows in a more prominent position within the results of the search of any given topic (keywords). Search engines (Google, Bing etc..) continuously update their search algorithms to favour relevant and popular content, and to punish those who upload irrelevant keywords and content.

Basically, SEO is the process of getting people onto your website from organic search results. SEO is not as simple as you think, and many businesses are turning to SEO agencies to improve their online presence. Finding the right SEO agency for you can be as challenging as Search Engine Optimisation itself, so when embarking on that journey, here are a few tips to bear in mind.

How To Choose The Best SEO Agency

What Questions To Ask When Enquiring With An SEO Agency?

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It can be a very difficult task when choosing which SEO agency to use.

And as SEO is an invisible product, SEO agencies can try to confuse you by using different terminology to make themselves sound good.

The best way to find out about them is to ask them some vital questions which are listed below.

  1. What other marketing experiences do you have other than SEO?

SEO is part of an overall strategy, not a standalone product. You should work with a company that understands this.

  1. What do you need from me?

It’s not as simple as leaving all the work to the agency, the more you input, the better the SEO results will be. Make sure you work together in tandem and that the agency will encourage this too.

  1. How much will be done in-house?

Many of these agencies will outsource their SEO work, the more that is outsourced, the less accountable they will be.

  1. What SEO experience do you have?

Enquire what businesses they have worked with before and the longevity of their partnerships. People are likely to be loyal if they are yielding positive results, demand to see stats behind campaigns of a similar size to yours. They should be happy to share their success stories.

  1. How much contact will we have?

Communication is key to a successful SEO campaign. The more you put in, the more you potentially can get out. Although it is a 2-sided coin, both parties should be willing to communicate.

  1. How will you choose my keywords?

You can ride to the top of google with very specific phrases. However, it won’t do any good if nobody ever types these particular words. Even broader used keywords might not be the right ones for your particular business. You have to find your own niche of keywords for your business and this is where a good SEO agency is vital. They will understand this and offer bits of advice according to your niche.

  1. What results can we expect over a certain period?

First off nobody, and I mean nobody can guarantee any position in the google ranking, as they can change the algorithm at any point. If an agency says something along the lines of “we can have you on page 1 by the end of this week”, hang up the phone and search elsewhere. What should happen is, the agency and you should agree on some goals and make sure that you are both happy, and check in for regular updates.

How To Choose The Best SEO Agency

The Big No’s When Choosing An SEO Agency

Regarding anything with independent variables and random algorithm changes, nothing can be guaranteed, as with SEO. Know when to say NO by looking out for these things below.

  1. Over submitting to search engines.

A well-constructed website does not need submitting everywhere. In-fact over submitting to the likes of Google, Yahoo and Bing will impact you in a negative way and rank you down.

  1. We know someone at Google.

If your SEO agency claims to know someone at google that can help with your ranking, it is very much unlikely. Even so, every single employee at google have to sign confidentially agreements, also the search engine system is… a system, and cannot be altered by employees to favour a particular website to show for “plumbers in Leeds” for example. By any means, the SEO agency should stand by its own reputation and not the reputation of someone else.

  1. Many many backlinks to your website.

This is negative for your ranking if you receive many backlinks very quickly, search engines like to see the steady progression over time. Irrelevant links built quickly are a great way to get punished and ranked lower.

  1. Metadata copyright.

Agencies that say they want to keep the rights to the data they analyse, create or edit for you can potentially undo all your previous SEO work if they decide to prevent you from using it. Make sure you keep your data yours.

  1. Over or underpriced.

It’s not unreasonable to want reasonable. An SEO agency with a good reputation will charge you reasonably, whereas an overpriced quote will show that the agency is not aware. Being under-priced will show that the agency is going to provide a low quality of work.

  1. Guaranteed 1st

Nope Nope Nope!! It is impossible to guarantee any position at all. People that say they can guarantee 1stpage at the end of the week or anything along those lines do not have a clue about SEO full stop! Google rankings do not update overnight, they are updated annually. Even 1stplace cannot be guaranteed, let alone in a short space of time.

  1. Indexed website in a couple of days.

An SEO professional needs to analyse your website before indexing, research is a huge part of an SEO professionals’ job. To index without researching is very lazy and could impact the SEO negatively, as they will not know the correct keywords to use.

The best advice I can give to finding the right SEO agency for you is to keep researching until you find an agency that can answer all the right questions.

Also, remember the big no’s we talked about, and you will be well on your way to finding a great SEO agency.